New Gild Jewelers co-owners Jen and Kelsey are anything but ordinary jewelers. They met working at a jewelry store, and they knew deep down that they wanted something more for their clients and something more for their community. Both artists, they came from very different paths. Jen is an Army veteran and also a corporate veteran, having spent decades working away in white-collar land. Kelsey learned his trade here in the Twin Cities right after high school, and has worked as a jeweler ever since. Jen is GIA certified in diamonds, colored stones, and pearls--and Kelsey is a master jeweler.
Together and with their team, they work intuitively with clients to design and create incredible talismans of love, commitment, and empowerment that reflect their wearers' deepest values and personal aesthetics.
New Gild is strongly committed to diversity; Jen and Kelsey have made rings for same-sex couples long before their marriages were legal in Minnesota. They welcome people and couples of all kinds, truly exemplifying the "all are welcome here" ideology announced on their sandwich board.
In a town filled with jewelers, Jen and Kelsey pride themselves on their unique business model. While New Gild has a full gallery boasting the work of at least a dozen local artists, they have no salespeople on their team. Instead, they educate visitors about metals, gemstones, and jewelry art--and sometimes, those folks buy something. Jen and Kelsey design together, uniting technical and aesthetic elements on every piece. Eschewing stuffy, suit-wearing salespeople hanging out by the doors to pounce on guests, their team is welcoming, friendly, and approachable.
They may be casual and comfortable, but they're mad professional. You'll feel it as soon as you step through the door.