Here are the top 5 reasons why you, yes you! should join an online wedding community right now!
Research shows that only about 1% of the population is engaged at any given time. Meaning, if you are spending money advertising to the general public, 99% of that money is wasted. Some will argue that is is good for brand recognition, or that there are other decision makers in the wedding planning process. Yes, however as a business in the first 5 years, your ultimate goal is being seen by the bride, or your decision maker,” and connecting with them directly.
So invest your time and money into wedding focused areas like FOREVERBRIDE.COM where the audience is exactly who you are trying to reach.
One of the biggest mistakes most wedding professionals make is assuming they know exactly who their ideal customer is. Although you may see similarities in your customers, you cannot assume that they are the only ones who are right for you. Advertising in a small area of the market cuts you off from a sea of potential business. Especially in the wedding industry, we are seeing couples spend their money where it is most important to them, rather than what standard budgets suggest. For example, a bride & groom may be having a small, backyard wedding with only 50 guests on a small budget, but their wedding photos are very important to them. They may choose to book a higher priced wedding photographer who they love and trust, even if it means cutting back on other wedding services like decor or invitations.
Your marketing budget is better spent on casting a wide net that will reach a variety of brides, and let the ones who love you & your work find YOU!
The wedding industry is becoming saturated with hundreds of new business popping up everyday. Unfortunately, not all of these new businesses take their profession as seriously as you do. We have all heard horror stories of a wedding vendor who didn’t follow through on a service, or backed out the week of the wedding, or worse yet, was a complete no-show! Brides and grooms are seeking trustworthy vendors more so than a cheap price tag.
So how to prove to this potential customer that you will in fact be who say you will be, or provide what you promise?
The first way is through reviews. Even a newer business can find a couple happy customers who will write about their positive experience. Remember, reviews weigh heavier on outside websites, like Forever Bride, than on your own.
Don’t have past customers yet? Have friends and family vouch for you! Have them write reviews about your product or service, or what they know about you. Your customers are looking for ways to know that you will be the right decision, make it easy for them to say Yes!
The next way you can build your reputation is by partnering with well known brands and companies. Joining an online community like Forever Bride will instantly give prospective brides the peace of mind they need. Learn what makes the Forever Bride Association unique & separates our Members from generic wedding directories.
Another benefit to joining an online community is having large scale support. A group has much more influence than any individual on their own, and when it comes to promoting an event or your recent work, you want to impact as many people in the wedding industry as possible. Spending your marketing dollars with an online community can help you reach between 10-1,000 times the amount of people you could reach on your own.
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Today, there are more ways for a bride to find vendors and plan her wedding than ever before. And most brides will need to see or hear about your business between 3-8 times before she will reach out for the 1st time. But, when every dollar spent on marketing matters, it is vital to know where that lead came from, or least what encouraged her to finally make the call.
Forever Bride is one of the only wedding communities in the entire country who has a trackable program to help you see specific results. So when you are spreading yourself across the vast online marketing world, there is nothing better than having your bride say, “I found you on Forever Bride!”